News

World Gym to expand international presence with Big Fish PR

World Gym has signed Big Fish PR to support the roll out of its international arm.  The brand was founded in 1976 by Joe Gold, one of the original ‘muscle beach’ ringleaders.  It has more than 200 locations worldwide and aims to widen its international presence.

World Gym, famous for its iconic gorilla T-shirt, was recently purchased by the Cammilleri, family who have invested in a major rebranding exercise and plan to elevate the brand to the pre-eminent position in the global fitness industry.  World Gym targets 18 – 34 year olds, with a mid-priced membership offer and innovative programming based on the ‘West Coast California’ theme where serious fitness meets celebrity. 

Abigail Harris, Managing Director of Big Fish PR said:  “World Gym intends to move away from franchising as a ‘business transaction’ and instead offer ‘membership’ to an exclusive World Gym club.  The team’s indepth experience of fitness means they understand the challenges the operators will face, the marketing they require and the consumers they are trying to reach.  This innovative approach makes World Gym a very exciting company to be working with and we are delighted to have been chosen to support World Gym in the roll out of its international arm.”

 

 

Leisure-Net Solutions appoints Big Fish PR

Leisure-Net Solutions has appointed Big Fish Public Relations to raise its profile within the health, fitness and leisure industry, and secure valuable media coverage for its range of customer insight surveys and business intelligence research.

Managing Director of Leisure-Net Solutions, Mike Hill

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Jessica joins the team

Big Fish Public Relations welcomes its newest team member, Jessica, who arrived on Wednesday 21 January weighing 7lb 1oz.

Aged just seven weeks, Jessica joined her Mum, Big Fish’s Managing Director Abigail at her first business meeting this week with ZigZag.

Commenting on her new position

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